ACEC Member ADVISORY concerning Canada’s new
Anti-Spam law becoming effective July 1, 2014
ACEC would like to advise members of Canada’s new Anti-Spam law, coming into effect July 1, 2014, that will affect the use of Commercial Electronic Messages (CEM).
What it means for ACEC Members:
- If you send (or cause to be sent) Commercial Electronic Messages (CEM), the law applies
- You must get consent from the recipient of the CEM
- You must identify yourself in the CEM message being sent
- You must provide an opportunity to unsubscribe in the CEM message
- You must ensure that no part of the CEM message is false or misleading
- You should establish a Human Resources policy on anti-spam
What is a Commercial Electronic Message (CEM)?
Any electronic message that encourages participation in a commercial activity, regardless of whether there is an expectation of profit.
For more information about this issue, please refer to our detailed Member Advisory.
Please consult the provided materials and website links for further information. You should also consult with your legal advisors to ensure compliance with the new anti-spam law, and your insurance providers for coverage.
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